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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A) Import only the list of mailable prospects in Marketing Cloud Account Engagement.
B) Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
C) Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
D) Import all prospect data and create a suppression list.

2. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
B) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
C) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
D) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

3. "A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A) The Country field has validation enabled and the updated field values did not match existing values.
B) The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
C) The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
D) The user who performed the import is not the assigned user listed on the remaining prospects.

4. Which are true about Marketing Cloud Account Engagement Recycle Bin

A) Tags are deleted permanently and don't appear in the recycle bin
B) Items in the recycle bin don't count toward usage limits
C) Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
D) If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
E) A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
F) Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
G) Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

5. Select Assets that allow to Adjust prospects score

A) Tables
B) Engagement Programs
C) Segmentation Rules
D) Automation Rules
E) PI Completion Actions

Solutions: