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What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
NEW QUESTION 36
A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.
What is the best method to ensure the parameters are passed successfully to the data upsert page?
- A. <input id="apptld" type="textarea" value="%%=(@apptld)=%%" readonly>
- B. <form action="%%=MicrositeURL(123,'apptId',@apptld)=%%" method="post">
- C. <form action="%%=CloudPagesURL(123,'apptId',@apptld)=%%" methods "post">
- D. <input id="apptld" type="textarea" value="%%=(@apptld)=%%" hldden>
Answer: C
NEW QUESTION 37
NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but no emails have been sent during his initial testing. Which object and method should the developer use?
- A. TriggerSend object and Create method
- B. TriggerSendDefinition object and Update method
- C. TriggerSendDefinition object and Execute method
- D. TriggerSend object and Update method
Answer: A
NEW QUESTION 38
A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.
Which two routes would allow this?
Choose 2 answers
- A. POST/messaging/vl/push/domain/verification
- B. POST /messaging/vl/dataevents/domainverification
- C. POST /messaging/vl/domainverification
- D. POST /messaging/vl/domainverification/bulk/insert
Answer: B,C
NEW QUESTION 39
A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture tool will call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.
Which API feature could the developer use to dynamically create these data extensions?
- A. REST API using POST on the /interaction/v1/EventDefinitions endpoint with Schema populated
- B. SOAP API using Create Method and the DataExtension Object
- C. REST API using POST on the /data/v1/customobjectdata/ endpoint
- D. Creating the data extension using API is not possible
Answer: C
NEW QUESTION 40
A developer wants to retrieve a row of data from a data extension using the SOAP API. Which API Object should be used for this call?
- A. DataExtension
- B. DataExtensionField
- C. DataExtensionObject
- D. Row
Answer: C
NEW QUESTION 41
A marketer is sending an email with dynamic content contained in a series of conditionals.
Which AMPscript function should be used to track the different versions of the content within the email?
- A. ContentArea
- B. ContentBlockName
- C. ContentAreaByName
- D. BeginImpressionRegion
Answer: D
NEW QUESTION 42
A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?
- A. ValidPhone
- B. Phone
- C. PhoneExists
- D. ContactType
Answer: B
NEW QUESTION 43
Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.
Which set of best practices should be implemented''
- A. Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.
- B. Add a data retention policy to the Send Log. then run reports from the Send Log data extension.
- C. Add a data retention policy to the Send Log. then run reports from the _Opens data view.
- D. Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.
Answer: C
NEW QUESTION 44
NTO had an Enterprise 2.0 account; subscribers unsubscribers from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units. Which method would identify the most accurate status fro subscribers of each business unit?
- A. Create Data Extract of all Subscribers within the Parent Business unit
- B. Create Data Extracts of All Subscribers within each Child business unit
- C. Query status from _ListSusbscribers within the Parent business unit
- D. Query unsubscribers from _Subscribers within the Parent business unit
Answer: B
NEW QUESTION 45
A developer is troubleshooting why a parent-level data extension cannot be accessed by a child business unit.
What should the developer check to validate the data available can be accessed for child business unit queries?
- A. The data extension is in the Salesforce Data Extensions folder and Is accessible to the child business unit
- B. The data extension is in the Shared Items root folder and is accessible to the child business unit
- C. The data extension is in the Synchronized Data Extensions folder and the query includes the ENT. prefix
- D. The data extension is in the Shared Data Extensions folder and the query includes the ENT. prefix
Answer: D
NEW QUESTION 46
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subsceriber submits the form?
- A. Outbound SMS template and Automation Send Method
- B. InsertData AMPscript function to add the subscriber to a MobileConnect list
- C. requestToken and messageContact REST API objects
- D. CreateSMSConservation AMPscript function
Answer: C
NEW QUESTION 47
Which programming language should be used in email messages? Choose 1.
- A. Both
- B. SSJS only
- C. Either AMPscript or SSJS
- D. AMPscript only
Answer: C
NEW QUESTION 48
A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.
Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers
- A. The suppression status does not show for individual contacts until the entire batch processes.
- B. To more quickly remove contact information, use the suppression period length of 14.
- C. Up to one million records can be deleted in each batch.
- D. The deletion process supersedes other automated account activities.
Answer: A,D
NEW QUESTION 49
Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.
What should be recommended5
- A. Mobile ID
- B. Email Address
- C. Subscriber ID
- D. Contact Key
Answer: B
NEW QUESTION 50
A developer started a Contact Delete process that is now complete.
In which two places would the Contact Delete process remove data? Choose 2 answers
- A. Mobile Lists
- B. Import Files on the Enhanced SFTP
- C. Non-Sendable Data Extensions
- D. Sendable Data Extensions
Answer: A,D
NEW QUESTION 51
Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant dat a. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension. Which import operation should be chosen for this? Choose 1.
- A. Update only
- B. Add and update
- C. Overwrite
- D. Add only
Answer: C
NEW QUESTION 52
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key.
How would a developer write the Exclusion Script?
- A. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
- B. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
- C. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
- D. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
Answer: C
NEW QUESTION 53
A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?
- A. The audience was built using a Triggered Send Data Extension template
- B. The email was sento to the All Subscribers list
- C. The audience was a Salesforce Data Extension containing the appropriate SFID
- D. The tracking destination folder was set to My Tracking
Answer: C
NEW QUESTION 54
A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month.
What would produce the desired result?
- A. Find the first day of next month and subtract one day
- B. Use the date format stringfor last day of month within FormatDate
- C. Add one month using DateAdd to now
- D. Add 30 days using DateAdd to now
Answer: A
NEW QUESTION 55
A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.
Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers
- A. Direct modification of the DOM
- B. Include Try/Catch blocks within the code
- C. External Libraries to extend functionality
- D. Wrapping of AMPscript in SSJS code
Answer: B,C
NEW QUESTION 56
A developer wants to extract tracking data from the Market Activity in the user interface.
Which option would be available to extract the data"?
- A. Automation Studio
- B. Journey Builder
- C. REST API
Answer: A
NEW QUESTION 57
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns.
They request a developer to create a query which aggregates clicks grouped by language of the recipient.
Language is stored in a Profile Attribute.Which two Data Views would be included in the query? Choose 2 answer
- A. _Subscribers
- B. _Click
- C. _Subscribers
- D. _AllSubscribers
Answer: A,C
NEW QUESTION 58
A developer wants to create a Send Log Data Extension to increase efficiency with tracking email sends.
Which two best practices should the developer remember when configuring the Send Log Data Extension?
Choose 2 answers
- A. Limit custom fields in the data extension to 10 or fewer.
- B. Create a number of fields equal to the fields in the source data extension.
- C. Maximize the field size to accommodate all incoming data.
- D. Use Data Retention to limit the amount of data captured.
Answer: B,D
NEW QUESTION 59
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Marketing Cloud Developer Certification Exam certified salary below
The average Salary of a Marketing Cloud Developer Certified Expert in
- India - 40,945 INR
- United State - 10,400 USD
- Europe - 9,380 EURO
- England - 7,924 POUND
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