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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. (Which of the following is most important in building a business case for communication projects?)

A) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
B) Determine if you have current staff capacity to complete the project
C) See if and how the project overlaps with other projects
D) Assess if you have current budget to cover the project

2. Which of the following should be considered when creating a more effective corporate social media strategy?

A) How many impressions the corporate social media accounts receive in a particular time period
B) Any engagement with the corporate social media accounts
C) The volume of engagement with the corporate social media accounts
D) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) legal choices in all our communications.
C) procedural instructions in all our communications.
D) accurate graphics in all our communications.

4. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
B) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
C) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.
D) Suggest that current work be given to another department so communication staff could work on the new projects.

5. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) conducting quarterly surveys to monitor their opinions.
B) writing position papers to justify the changes.
C) holding face-to-face meetings to create open conversation.
D) providing weekly statements to explain why the changes are necessary.

Solutions: