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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

Question 1

The primary benefit of a Focus Group in marketing research is _____.

A. Low cost
B. Deep insights
C. Ease of execution
D. The ability to develop broad insights

Question 2

Which of these considerations affect the product and platform roadmap?
I. When new technology is available for use in a next-generation platform product II. The rate and time at which competitors introduce new generations of platforms III. When the investment in a platform is paid off IV. How frequently the market demands freshening of the product line

A. I, II, III, IV
B. I, III, IV
C. II, III, IV
D. I, II, III

Question 3

Which of the following is an item that separates the winners from the losers in new product development?

A. Frugal resource investment, at the expense of speed and quality of execution
B. Reactive jumping to new product project execution without wasting time on pre-development homework
C. A senior management role in which they micro-manage the process
D. A strong market orientation: market driven, customer focused

Question 4

A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:

A. Marketing
B. Platform
C. Line extension
D. Technology

Question 5

Which of the following is the product life cycle stage when the company must make tough decisions about what to do with the product as sales decrease?

A. Growth
B. Decline
C. Introduction
D. Maturity

Solutions: