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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Traffic and conversion ads.
B) Conversion and traffic ads.
C) Traffic and store visit ads.
D) Post Engagement and brand awareness ads.
E) Video Views, lead generation, and traffic ads.
F) Conversion and product catalog sales / dynamic ads.

2. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) People from your customer database.
B) Your Facebook page fans.
C) People interested in music.
D) A custom audience based on your website visitors.
E) All audiences you need.

3. You are thinking of building multiple campaigns based on the following native targeting variables:
- Job
- Luxury Travel
- Income
- Mobile phone and operating system
- Age of children in the household
- Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.

A) Remove age of children in household, luxury travel and job.
B) Remove age, marathon and triathlon interests.
C) Remove job, income and mobile phone.
D) Remove age, mobile and operating system.

4. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

A) Insights only
B) Targeting only
C) Targeting and Insights

5. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Always include the country code as part of your customer's phone numbers.
B) For customer lifetime value rate your customers on a ranking from 1-10
C) Always include your customers' countries in their own column in your file.
D) Include only customers with highest value order for best performance.
E) Convert different currencies into the same one.

Solutions: