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NEW QUESTION # 98
The marketing department hired a new content designer to be in charge of email design and personalization.
You need to instruct the content designer on using and managing the tokens for pre-defined dynamic text.
Which two guidelines should you give to the content designer? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Removing a token only removes it from the pre-defined list; messages already using the token will continue to use the token.
- B. Updating a token only applies to the current message and future messages.
- C. Updating a token will also update the dynamic text in existing messages that use it.
- D. Removing a token will impact messages that ate currently using it. The original placeholder will be removed from the text box.
Answer: B,C
NEW QUESTION # 99
DRAG DROP
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 6, Manage customer journeys
NEW QUESTION # 100 
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-segment
NEW QUESTION # 101
The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising an event.
Following ProseWare's standards, which two options will you choose when preparing this message? Each answer represents a partial solution.
- A. Post Visibility is set to Public.
- B. Schedule Time is set to immediate.
- C. Schedule Time is set to tomorrow at 9 am.
- D. Post Visibility is set to Connections.
Answer: A,C
NEW QUESTION # 102
In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.
What should you do?
- A. Add the HTML line <meta type*"xm/designer/setting" name="type"
value^'marketing-designer-content-editor-document"'> to the <head> section of the imported emails. - B. Ensure that the creative agency add <dlv data-container="true''> ... </dlv> to the container blocks in the HTML.
- C. Disable the full-page-edit mode in the email settings.
- D. Enable the drag-and-drop feature for imported emails to YES in the email settings.
Answer: B
NEW QUESTION # 103
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
- A. Landing Page Segment
- B. Customer Insight Segment
- C. Interaction Segment
- D. Profile Segment
Answer: C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-listssubscriptions
NEW QUESTION # 104 
Using the Case Study information, indicate which Staff is responsible for performing each of the Activities listed below.
To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
Graphical user interface, text, application Description automatically generated
Each Business Unit has multiple Marketing Professionals, responsible for creating Customer Journeys and using Customer Insights for reporting. After content is approved, they are responsible for going live.
Each Business Unit has a Marketing Administrator responsible for approval of content, subscription adherence and investigation of blocked emails and stopped Contacts.
Marketing Administration is responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
NEW QUESTION # 105 
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the
appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag
the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
NEW QUESTION # 106
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?
- A. Create a hotel record and then a hotel room reservation record for each room type.
- B. Create a hotel record and then a hotel room allocation record for each room type.
- C. Create a hotel record and then a single hotel room allocation record for all room types.
- D. Create a hotel record and then a single hotel room reservation record for all room types.
Answer: B
Explanation:
Section: Topic 7, Manage events and webinars
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register-house-event- attendees
NEW QUESTION # 107 
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required design element type is missing.
Which design element type is required for Landing Pages and Forward to a Friend Pages? To answer, drag the design element type to the appropriate page. Each form option may be used once, more than once, or not at all.
You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
NEW QUESTION # 108 
You are a marketing professional who is conducting training for a group of marketing trainees.
You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
NEW QUESTION # 109
You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All
operating regions need to be covered.
Based on best practices, how many customer journeys and marketing emails do you need to create?
- A. 1 marketing emails and 1 customer journey
- B. 4 marketing emails and 4 customer journeys
- C. 5 marketing emails and 5 customer journeys
- D. 2 marketing emails and 2 customer journeys
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns
NEW QUESTION # 110
You are creating a new site map for the marketing department. The site map must contain the navigation to The modules in Microsoft Dynamics 365 Marketing. You need to use the model-driven app to configure the site map.
In which order should you perform the actions to add the site map into your solution? To answer, move all actions from the list of actions to the answer area, and arrange them in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 111 
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories
NEW QUESTION # 112 
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment?
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 113
A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.
You need to add this volunteer to the event team.
What do you do?
- A. Create a Team Member Record for a User record and associate this to the event.
- B. Associate the User record with the event through the Event Team N;N relationship
- C. Create a Team Member Record for a Contact record and associate this to the event.
- D. Associate the Contact record with the event through the Event Team N:N relationship.
Answer: A
NEW QUESTION # 114 
Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.
To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
Graphical user interface, text, application, email Description automatically generated
NEW QUESTION # 115
You are showing the marketing team how to measure campaign effectiveness with the built-in dashboards in Dynamics 365 Customer Insights - Journeys A team member asks where they can find the metric that shows how many emails had at least one link selected, as a percentage of the total number of emails that were delivered as part of a customer journey.
You need to tell the team which section of the built-in aggregate channel analytics dashboard contains a key performance indicator (KPI) that provides this information.
Which section contains the relevant KPI?
- A. Delivery successes
- B. Negative customer engagement
- C. Delivery issues
- D. Positive customer engagement
Answer: D
NEW QUESTION # 116
You are a functional consultant working at a company that is running campaigns on LinkedIn.
You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.
You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in the system.
Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
Graphical user interface, text Description automatically generated with medium confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration
NEW QUESTION # 117
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact
and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose
three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Survey insights measured over all respondents will be available on the Survey Insights form.
- B. Insights by Contact will be available to you on individual contact records and on the account with which
the contact is associated. - C. The insights aggregating results from all emails sent in a certain timeframe will be available on your
Email Marketing Dashboard. - D. Insights measured over all recipients of a single segment over all channels will be available on the
Segment Insights form. - E. The insights you receive will be measured over all recipients of a single activity and by all activities for
a single recipient.
Answer: B,C,E
NEW QUESTION # 118
You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent it out through email
for responses.
You would like to export the responses for further analysis.
Which export file format should be used to complete this task?
- A. docx
- B. pdf
- C. xml
- D. csv
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report
NEW QUESTION # 119 
You have been asked to create a report that shows your company's customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/go-live
NEW QUESTION # 120
Drag and Drop Question
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple- customer-journey
NEW QUESTION # 121
Drag and Drop Question
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
NEW QUESTION # 122
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Microsoft MB-220 exam is an important certification exam for marketing professionals who want to gain expertise in using Microsoft Dynamics 365 Marketing. MB-220 exam is challenging and requires a thorough understanding of different marketing concepts and their application in real-world scenarios. Passing the exam can enhance the candidate's career prospects in the marketing industry and demonstrate their expertise in designing and implementing marketing solutions using Microsoft Dynamics 365.
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