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Adobe AD5-E809 Exam Syllabus Topics:
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NEW QUESTION 19
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
- A. Visual Experience Composer for assisted channels
- B. Form-based Experience Composer
- C. Target API Composer
Answer: C
NEW QUESTION 20
When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:
The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.
What might be causing this behavior? (Choose two.)
- A. All Audiences must be mutually exclusive, so this Activity is invalid.
- B. The Business Practitioner previously qualified for the "All Visitors' Experience.
- C. "All Visitors' n a higher priority Experience.
- D. The Business Practitioner's geo location does not match conditions for 'US Visitors".
Answer: B,C
NEW QUESTION 21
A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?
- A. The personalization algorithm model has timed out.
- B. The personalization algorithm model is still building.
- C. The personalization algorithm model requires 24 more hours to complete.
Answer: B
NEW QUESTION 22
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. Automated Personalization
- B. Experience Targeting
- C. An A/B test using auto-allocate
Answer: C
NEW QUESTION 23
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
- A. Visitors. Visits, Page Views
- B. Visitors. Visits. Activity Impressions
- C. Visitors. Visits. Hits
Answer: B
NEW QUESTION 24
In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?
- A. Select Duplicate and pick Copy Styles.
- B. Select Duplicate from Experience panel.
- C. Select Copy in Styles panel.
Answer: C
NEW QUESTION 25
Which statement is true for all Experience Targeting activities?
- A. Experience targeting affects a single page of a visitor experience.
- B. Targeting rules are evaluated in top-to-bottom order.
- C. All activities are built using the Visual Experience Composer.
Answer: A
NEW QUESTION 26
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
- A. Site registration rate
- B. Video views per visit
- C. Bounce rate
Answer: C
NEW QUESTION 27
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. A new plugin was added to website which is not supported by Adobe Target.
- B. The Profile Script is outdated and causing issues in the VEC.
- C. The structure of the page has changed since activity was created.
Answer: A
NEW QUESTION 28
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Do nothing. Auto-allocate will do this.
- B. Deactivate the activity and create a new one with only A. B, D experiences.
- C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
Answer: B
NEW QUESTION 29
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?
- A. The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.
- B. The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.
- C. The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
Answer: C
NEW QUESTION 30
A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
- A. Visual Experience Composer
- B. HTML Composer
- C. Form-Based Composer
Answer: A
NEW QUESTION 31
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
- A. Targeting
- B. Setup
- C. Preferences
- D. Experiences
Answer: A,D
NEW QUESTION 32
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. One single metric
- B. The model will determine which goal to optimize
- C. Revenue per visitor
Answer: B
NEW QUESTION 33
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Target predefined audiences
- B. Adobe Experience Cloud audiences
- C. Adobe Target user-defined audiences
Answer: A
NEW QUESTION 34
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
- A. Using the Form-Based Experience Composer
- B. Using the Enhanced Email Experience Composer
- C. Using the Visual Experience Composer
Answer: B
NEW QUESTION 35
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
- B. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- C. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
Answer: A
NEW QUESTION 36
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Site Pages
- B. Traffic Sources
- C. Target Library
Answer: C
NEW QUESTION 37
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