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Adobe Marketo Engage Architect Master Sample Questions:

1. A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A) Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
B) Create a Gate stage name as "Recycle" to split leads for re-engagement
C) Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
D) Update SQL to SLA with Max Age 3 days
E) Update SQL to Gate with a Max Age 3 days

2. A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

A) Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately
B) Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
C) Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations
D) Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.

3. Which steps improve reporting accuracy in Marketo? (Choose two)

A) Using dynamic lists for reporting
B) Mapping CRM fields to Marketo fields
C) Utilizing consistent tagging across programs
D) Adjusting lead scores before analysis

4. What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

A) Using Workspaces and Partitions for regional teams
B) Consolidating all campaigns into a single folder
C) Reducing the number of email templates
D) Creating localized Smart Campaigns for each region

5. Which factor is most critical for improving email deliverability in Marketo?

A) Using approved IP warmup techniques
B) Sending emails in batches
C) Personalizing subject lines
D) Increasing frequency of email sends

Solutions: