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Salesforce Certified B2C Solution Architect Sample Questions:

1. An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.
What recommendation should a Solution Architect make to avoid implementation challenges?

A) Delete the Marketing Cloud Contact associated with the Lead object after conversion.
B) Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.
C) Avoid using the Lead object by creating Contacts with different Record Types for prospects.
D) Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

2. A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.
All data must be encrypted at rest to comply with the merchant's security standards.
Which solution is appropriate?

A) Shield Platform Encryption
B) Tokenized Sending
C) Transparent Data Encryption
D) Field Level Encryption

3. A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one-click ordering mechanism as well as an automatic payment for subscription-based item renewals.
What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

A) Store Base64 encoded payment card details.
B) Store a tokenized value for the payment card.
C) Store raw payment card details on the customer's profile.
D) Hash and store the payment card details.

4. A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations.
They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history.
Which three options can a Solution Architect recommend to increase security for their existing users?
Choose 3 answers

A) Develop login flows to change the user's session security level to initiate third-party identity verification.
B) Implement high-assurance requirements for Experience Cloud profiles.
C) Add a login flow that defines the scope of user access authorized by authentication providers.
D) Replace Pardot with Marketing Cloud to implement SMS for multi-factor authentication.
E) Maintain GAuth tokens for existing Experience Cloud profiles.

5. A company is planning a promotion during the holiday season and will include retail stores as an inventory source exposed only on their commerce storefront. However, they are concerned about the risk of overselling due to a heavily marketed pre-holiday product launch.
In which three ways should a Solution Architect define an architectural solution to both mitigate the risk of overselling and allow for a positive customer service experience in the event inventory falls short?
Choose 3 answers

A) Use Order Management capabilities to support the redirection of orders placed to warehouses or stores showing Inventory for all, or most, of the SKU-level products in the order.
B) Call real-time inventory services on product and cart pages to confirm that inventory has not changed.
C) Use both B2C Commerce and Marketing Cloud to offer email notifications for products that are back in stock.
D) Call real-time inventory services directly throughout the product grid and checkout experience to ensure accurate inventory count for every available SKU is displayed to the shopper.
E) Use Service Cloud to text all registered customers when any product comes back in stock.

Solutions: