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| Section | Objectives |
|---|---|
| Topic 1: Sales Approach and Value Messaging | - Handling customer objections and positioning IBM solutions - Value-based selling for midmarket customers |
| Topic 2: Licensing and Packaging Overview | - Licensing models for IBM Business Analytics offerings - Bundling and sales packages for midmarket segment |
| Topic 3: IBM Business Analytics Portfolio Overview | - Midmarket positioning and value proposition - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) |
| Topic 4: Competitive Positioning | - Key differentiators of IBM Business Analytics - Comparison with competing BI and analytics solutions |
| Topic 5: Customer Use Cases and Industry Scenarios | - Reporting, dashboards, and analytics use cases for midmarket clients - Business performance management and planning scenarios |
During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?
Correct Answer: B 🗳️
What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?
Correct Answer: A 🗳️
Explanation: Only visible for PracticeDump members. You can sign-up / login (it's free).
Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?
Correct Answer: C 🗳️
Explanation: Only visible for PracticeDump members. You can sign-up / login (it's free).
An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
Correct Answer: A 🗳️
What are the 4 (four) trends shaping the way we live, work and interact?
Correct Answer: B 🗳️
Explanation: Only visible for PracticeDump members. You can sign-up / login (it's free).
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