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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase influencer content across all platforms
C) Increase community moderation on all platforms
D) Increase video content across all platforms

2. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)

A) Review the geographic locations of group members
B) Analyze post themes from the last three Aprils
C) Watch the top three nature documentaries released this year
D) Conduct a search of sustainability keywords
E) Launch a poll to understand which topics are of interest

3. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
B) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
C) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
D) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing

4. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Put a sign in the green space asking for the fitness park to be built and share it on social media
B) Run ads across digital platforms that ask for feedback on the park idea
C) Create a poll for the community to assess interest in the park and report findings to the nonprofit
D) Monitor elderly-only audiences on social media for outdoor recreational conversations

5. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
B) Research all existing podcasts in the industry and find content that has not been produced previously
C) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
D) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.

Solutions: